When it comes to dream phones, it’s either an iPhone or Samsung S Series. But wait, what about Xiaomi?
Unfortunately, the sales of Xiaomi smartphones in Dubai have been dropping, as people prefer the more well-known brands. But fear not, there are proven strategies to turn this around and boost Xiaomi sales!
Let’s dive into the profitable low-cost marketing strategies specifically designed for Dubai. First things first, let’s define the targeted audience.
In Dubai, our focus will be on capturing the attention of laborers, executives, assistants, and individuals with a monthly salary range of 2500 – 4000.Are you ready to revolutionize the Xiaomi market in Dubai? Let’s explore the path to success together!
Table of Contents
Geotargeting
Targeting the right audience is crucial for successful marketing campaigns. In Dubai, our target markets include labors, executives, assistants, and individuals with a monthly salary range of 2500 – 4000. To effectively reach them, it’s essential to focus on the areas where they reside.
Here are the key areas for advertising in Dubai
- Bur Dubai
- Deira
- Karama
- Al Nadha
- DIP Labour Camps
- Jabal Ali, and more
By creating ad campaigns that combine search and display ads, we can increase the visibility of Xiaomi smartphones and capture the attention of our target audience. This will ultimately lead to more purchases.
Dubai is a tech-savvy city, so it’s crucial to prioritize online marketing over traditional offline methods. There are thousands of companies engaged in offline marketing, but unfortunately, none of them seem to make a lasting impression, particularly in Dubai. By allocating resources to online marketing, we can effectively optimize our marketing budget and distinguish ourselves from competitors.
Offering a High Commission to Retail Sellers
Offering higher commissions to retailers presents a strategic opportunity to effectively upsell our products to walk-in customers. By doing this, we create a win-win situation where retailers are incentivized to promote our products because of the attractive commission rate. Consequently, for customers who come in looking for mid-range phones, retailers will be more inclined to first suggest Xiaomi phones.
This not only boosts our brand visibility but also enhances our market position. Ultimately, this tactic could significantly increase sales and contribute to our growth in the competitive mobile phone market.
Offer Financing Options
Collaborate with banks for easy smartphone financing. Simplify high-end purchases, making them accessible and hassle-free for customers.
Offering convenient financing through partnerships with financial institutions streamlines the process, encouraging more people to easily acquire high-end smartphones.
Implement Kiosk Promotions.
Executing kiosk promotions in crowded areas can substantially enhance brand visibility. Offering attractive deals, promotions, and exciting opportunities like lucky draws to win a phone can significantly boost engagement in a market like Dubai.
Focusing specifically on metro stations for these promotional campaigns is a strategic move, as it targets a large, diverse audience daily.
This approach not only increases brand recognition but also stimulates interest and demand in the products. Overall, this strategy could result in a notable uptick in brand awareness and product sales.
Leverage Social Media
Leverage the power of social media platforms to create a robust online presence for the mobile phone market in Dubai. Introduce festival promo codes and seasonal sale codes to incentivize purchases and stir consumer interest.
Additionally, host engaging refer-and-win contests on these platforms to encourage customer participation and increase brand visibility.
This strategy will not only create buzz around your offerings but also foster a community of loyal customers, thereby driving sales and growth.
Bundle Mobile Phones with Data Plans and Offer Easy Installments.
Boost mobile phone sales in Dubai by bundling them with data plans and offering easy installment options. This strategy not only provides a comprehensive solution for consumers, but it also fosters a mutually beneficial partnership with local telecom giants like du and Etisalat.
Both of these companies already offer financing options, which can be leveraged to make this initiative more attractive to potential customers. In turn, this could significantly increase market penetration and customer retention.
Introduce “Exclusively for Office” packages.
Introducing ‘Exclusively for Office’ packages could be a game-changer in the market. With thousands of companies operating in Dubai, many of which provide office phones for their employees, there is a significant potential customer base.
By focusing on promoting bulk purchases specifically targeted towards offices, it’s possible to tap into this extensive market.
This strategy could significantly increase sales by appealing directly to the needs of businesses. Furthermore, this approach could also establish a strong corporate presence and potentially lead to long-term partnerships with these companies.
